When it comes to Recruitment Marketing, many still struggle with how to measure its effectiveness.
The definition and purpose is pretty straight forward; attract, engage, nurture, and convert prospects to applicants, but for many in the industry, there is still something of a grey area surrounding the quantifiability of its success.
Certainly, quality of hire is one indicator. However, for optimum results, getting more quality prospects into your talent network and better qualified candidates into your ATS with less recruiter time spent, is even more important. Monitoring the impact of your efforts much earlier on in the recruitment marketing process is vital.