Work is the curse of the drinking classes

Paddy O'Grady

Oscar Wilde, in a play on Karl Marx’s words, remarked that “work is the curse of the drinking classes”. In doing so, Wilde captured the contrast between the workplace as a place of boredom and stress, and the convivial atmosphere of the pub wherein friends gather to socialize and have fun. Yet the nature of work has changed since the 19th century; the modern manager takes a holistic approach to the individual employee, aligning work with the employee’s requirements. The same can be said of the recruiter.   

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Topics: Content Marketing for Recruiters, Company Culture, Careers Website, Employer Branding, job descriptions, EVP, targeted content, candidate persona

Top 4 Ways to Attract, Identify, and Engage College Students

Paddy O'Grady

In the ‘War for Talent,’ your business faces stiff competition to find interns/graduates with data analysis, programming, and foreign languages to name but a few of the most sought after skills. To improve the effectiveness of your talent acquisition strategy, your relationship with these candidates should begin before they start looking for a job. In order to establish yours as an employer of choice with this target group, you should be engaging with passive prospects while they are still in college. By giving your brand visibility early on in the candidate journey and cultivating that relationship, you ensure that when the time comes for top talent to make an employment decision, your organization is front and center in their minds. 

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Topics: candidate nurture, talent engagement, relationship hiring, college recruiting, campus recruiting

Engagement Hiring - Is It the Answer?

KC Donovan

Camaraderie: a relationship between people or organizations that is characterized by mutual assistance, approval, and support.

Isn’t one of the most important aspects of highly functioning companies and work teams the level of harmony, solidarity, and camaraderie that exists among employees? Surely, this is something that a company should highlight on their career page. 

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Topics: candidate experience, candidate nurture, candidate engagement, interviews, engagement hiring

Clinching Millennial Candidates with Corporate Social Responsibility (CSR)

Paddy O'Grady

 

 Why CSR matters

“Is the business of business really just business? Is business all about profit? Or is business capable of being something more? You are the future business leaders so you will decide.”

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Topics: Employer Branding, employment brand, CSR, Corporate social responsibility, Millennials

Why the "recruitment is marketing" debate needs to stop

Maura McElhone

The “recruitment is marketing” debate has been tried and tested to the point of now being tired. Some would argue that it’s inaccurate to begin with — that it’s a generalization that doesn’t take into account the fact that in recruiting, marketing tactics aren’t used beyond the attraction phase.

I disagree.

Marketing, in its simplest form, adheres to a model of “attract, engage and convert.” Between the earlier stages of the consumer journey you have “nurture” — a communication stage that focuses on progressing the “lead,” or in recruitment terminology, “prospect,” along the hiring journey.

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Topics: Recruitment Marketing, Employer Branding, employment brand