eBook: Recruiting challenges in healthcare and how recruitment marketing can help

Maura McElhone

Between 2014 and 2024, “Healthcare occupations and industries are expected to have the fastest employment growth and to add the most jobs” of any sector.

And yet, the healthcare industry is plagued by high vacancy rates and difficulty in attracting and retaining talent. 

In an effort to better understand the current recruiting climate specific to this sector and identify ways that recruitment marketing can be used to improve the effectiveness of healthcare recruitment, we examined recent surveys and reports, and spoke to industry experts.

What followed is our latest eBook, Healthcare recruitment: Headline challenges and how recruitment marketing can help.

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Topics: Recruitment Marketing, recruiting, healthcare, healthcare recruitment

The art and science of nurture: Bill Boorman white paper for Clinch

Bill Boorman

I think we are all agreed that the lines between recruiting —largely viewed as a sales activity— and marketing —traditionally seen as an activity conducted by someone else— have become blurred. 

Outside of the related hype, however, and the overuse of the tagline, "recruitment is marketing," the real question is, “what does this blurring of lines really mean, and what does it look like day-to-day?”

What we must acknowledge is that, while already overloaded recruiters have been asked to don new marketing hats and take on extra responsibilities for things like content creation, engagement and candidate experience, there has been no significant let-up in the demand from hiring managers and the chiefs of the business for hiring now and filling seats.

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Topics: Recruitment Marketing, candidate experience, candidate nurture

Is your careers page working for you, or against you? Find out with a free evaluation from Clinch

Maura McElhone

Every great candidate experience starts with great content. A strong careers page or site is central to that content offering. As the preferred destination for candidates seeking information on a company and/or job, your careers site must be up to par in order to engage and convert the best talent.  

Of course, it can be difficult to make an objective assessment of how effective (or not) your own careers page is — every parent thinks their kid is the cutest, right?

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Topics: Recruitment Marketing, Careers Website, Employer Branding, recruiting content, recruiting, careers page

Clinch rolls out new sourcing pipeline and streamlined navigation

Maura McElhone

At Clinch, we don't want to build the product we think you want. We want to build the product we know you want.

We listen closely to what our customers are telling us, and when common themes emerge from your feedback, we take note. We discuss, we evaluate, we conduct further research, and then, we get to work in an effort to deliver a product you'll love using

In the latest round of updates and improvements to Clinch, we've honed in on two key aspects — platform navigation and sourcing tools. 

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Topics: Recruitment Marketing, Employer Branding, Sourcing

How to build better job descriptions

Maura McElhone

Job descriptions: the cornerstone of almost all recruitment-related activity, and yet, a piece of content that is all-too-often overlooked and underutilised.

When there's a position that needs filled, it's easy —too easy— to roll out and recycle the same job description that was used last time around. Those who do, operate not only on the assumption that "what worked before will work again," but that they're saving time, too, by avoiding the laborious approval process that's often required for new content.

But don't fall into the trap of thinking that recycling a previously-used JD is an exercise in recruiting efficiency. It's not.

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Topics: Recruitment Marketing, Employer Branding, recruiting content, job descriptions