Bill Boorman

Bill Boorman

Founder #tru Conferences, speaker, blogger and advisor to Clinch

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The art and science of nurture: Bill Boorman white paper for Clinch

Bill Boorman

I think we are all agreed that the lines between recruiting —largely viewed as a sales activity— and marketing —traditionally seen as an activity conducted by someone else— have become blurred. 

Outside of the related hype, however, and the overuse of the tagline, "recruitment is marketing," the real question is, “what does this blurring of lines really mean, and what does it look like day-to-day?”

What we must acknowledge is that, while already overloaded recruiters have been asked to don new marketing hats and take on extra responsibilities for things like content creation, engagement and candidate experience, there has been no significant let-up in the demand from hiring managers and the chiefs of the business for hiring now and filling seats.

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Topics: Recruitment Marketing, candidate experience, candidate nurture