Author's Posts

The candidate questions you're not asking, but should be

Maura McElhone

The most effective content doesn't speak to the most people; it speaks to the best, most relevant people for you and your business — people who you would value greatly as customers, or, indeed, as candidates.

In order to create content that resonates with those people and drives conversions, you need to know who they are.

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Topics: Recruitment Marketing, recruiting content, candidate experience, candidate persona

Convert more candidates with targeted content

Maura McElhone

In this age of inbound recruiting, content is the primary means by which you engage and build a relationship with your candidates. From social media posts and landing pages to email marketing and blogs, each one of these content elements provides a valuable opportunity to connect and communicate with prospective hires. 

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Topics: Recruitment Marketing, recruiting content, candidate experience, targeted content, collaboration

How to activate your candidates for faster, more effective sourcing

Maura McElhone

“Sourcing and finding people is the most important. You can’t recruit, message, or network with someone you haven’t found.”

This quote from Glen Cathey, SVP, Global Digital Strategy and Innovation, Randstad, might be a few years old, but for many in talent acquisition, the statement is still taken as gospel.

I agree with Glen, particularly when it comes to hard-to-fill roles which require a recruiter to source and engage highly skilled and highly sought-after talent. 

But what about all those other open positions? With 90-odd percent of roles not reliant on intensive sourcing efforts, does Glen's statement still ring true? And is it really the case that “you can’t recruit, message, or network with someone you haven’t found?”

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Topics: recruiting content, candidate experience, Sourcing

10 Superwomen of HR and Recruiting 2017

Maura McElhone

March 8 is International Women's Day 2017, and what better way to mark it than with a shout-out to some of the wonderful women in talent acquisition?

Speakers, practitioners, influencers, and/or leaders in their own right, these ten ladies are unwavering in their efforts to inform, inspire, and empower those within their industry —whether through social media, at events, or in the workplace. By our reckoning, they genuinely strive to make the worlds of recruiting and HR better for both employer and candidate alike, and today seems like as good a day as any to recognize them for the work that they do.

Here's to the superwomen of HR and Recruiting, 2017!

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Topics: Leaders and Influencers

Why effective recruitment and sourcing starts with your careers site

Maura McElhone

There is a common misconception that most visitors to your career site are there to look and apply for jobs. In reality, the candidate journey begins with a search for jobs via Google or Indeed. When job seekers want more information on what it's like to work for a particular organization, that is when they turn their attention to the careers site.

As the next important stage in the candidate journey, the career site is central to the candidate experience and is therefore also highly influential in shaping your company's employment brand. Whether it's one page or a collection of pages, your careers site can make all the difference to whether or not the right candidate makes the decision to demonstrate their interest in your organization as a potential employer — which is why it’s in the best interests of both recruiters and sourcers to ensure that their organization's career site meets a particular standard.

The following is a list of best practices to observe when building a careers site designed to facilitate faster, more effective candidate sourcing and recruiting:
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Topics: Inbound Recruiting, recruiting, candidate experience, career site