Author's Posts

10 Superwomen of HR and Recruiting 2017

Maura McElhone

March 8 is International Women's Day 2017, and what better way to mark it than with a shout-out to some of the wonderful women in talent acquisition?

Speakers, practitioners, influencers, and/or leaders in their own right, these ten ladies are unwavering in their efforts to inform, inspire, and empower those within their industry —whether through social media, at events, or in the workplace. By our reckoning, they genuinely strive to make the worlds of recruiting and HR better for both employer and candidate alike, and today seems like as good a day as any to recognize them for the work that they do.

Here's to the superwomen of HR and Recruiting, 2017!

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Topics: Leaders and Influencers

Why effective recruitment and sourcing starts with your careers site

Maura McElhone

There is a common misconception that most visitors to your career site are there to look and apply for jobs. In reality, the candidate journey begins with a search for jobs via Google or Indeed. When job seekers want more information on what it's like to work for a particular organization, that is when they turn their attention to the careers site.

As the next important stage in the candidate journey, the career site is central to the candidate experience and is therefore also highly influential in shaping your company's employment brand. Whether it's one page or a collection of pages, your careers site can make all the difference to whether or not the right candidate makes the decision to demonstrate their interest in your organization as a potential employer — which is why it’s in the best interests of both recruiters and sourcers to ensure that their organization's career site meets a particular standard.

The following is a list of best practices to observe when building a careers site designed to facilitate faster, more effective candidate sourcing and recruiting:
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Topics: Inbound Recruiting, recruiting, candidate experience, career site

Do I need a recruitment marketing platform? Yes, and here's why

Maura McElhone

People have transformed how they seek out employment opportunities. Candidates today think and act like consumers, researching employers in the pre-application stage as they would products in the pre-purchase stage.

When it comes to applying for a job, candidates want to feel that they are making an informed decision. They want to know what it’s like to work for that employer ahead of time, and to feel that they have developed a relationship with that organization.

A company that can fulfill those needs creates a positive candidate experience, strengthens its employment brand, and establishes itself as an employer of choice.

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Topics: candidate experience, employer brand, recruitment marketing platform

Top 17 for 2017: Employer Brand Trailblazers

Maura McElhone

In what’s becoming an annual tradition of ours, Clinch is delighted to reveal its 17 Top EB influencers for 2017. This year, we’ve zoned in on people who consistently share relevant and engaging content on employer branding best practices, and or those who excel at promoting their own organisation’s employer brand.

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Topics: Employer Branding, employment brand, employer brand

[WATCH] Matt Charney's top 5 metrics for measuring recruitment marketing success

Maura McElhone

By now, everyone knows that mastering recruitment marketing is in the best interests of your business.

Not only does effective recruitment marketing help you attract, engage, source, and convert qualified talent, it impacts your consumer brand, too, and when done right, boosts the bottom line. 

But what does success in recruitment marketing really look like at a fine-grained level? How can it be measured?

In his latest video for Clinch (below), Matt Charney shares his top 5 critical metrics for gauging recruitment marketing success.

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Topics: Recruitment Marketing, recruiting