Author's Posts

Do I need a recruitment marketing platform? Yes, and here's why

Maura McElhone

People have transformed how they seek out employment opportunities. Candidates today think and act like consumers, researching employers in the pre-application stage as they would products in the pre-purchase stage.

When it comes to applying for a job, candidates want to feel that they are making an informed decision. They want to know what it’s like to work for that employer ahead of time, and to feel that they have developed a relationship with that organization.

A company that can fulfill those needs creates a positive candidate experience, strengthens its employment brand, and establishes itself as an employer of choice.

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Topics: candidate experience, employer brand, recruitment marketing platform

Top 17 for 2017: Employer Brand Trailblazers

Maura McElhone

In what’s becoming an annual tradition of ours, Clinch is delighted to reveal its 17 Top EB influencers for 2017. This year, we’ve zoned in on people who consistently share relevant and engaging content on employer branding best practices, and or those who excel at promoting their own organisation’s employer brand.

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Topics: Employer Branding, employment brand, employer brand

[WATCH] Matt Charney's top 5 metrics for measuring recruitment marketing success

Maura McElhone

By now, everyone knows that mastering recruitment marketing is in the best interests of your business.

Not only does effective recruitment marketing help you attract, engage, source, and convert qualified talent, it impacts your consumer brand, too, and when done right, boosts the bottom line. 

But what does success in recruitment marketing really look like at a fine-grained level? How can it be measured?

In his latest video for Clinch (below), Matt Charney shares his top 5 critical metrics for gauging recruitment marketing success.

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Topics: Recruitment Marketing, recruiting

eBook: Recruiting challenges in financial services and how recruitment marketing can help

Maura McElhone

Following the global financial crisis of 2008, banks and other financial services organisations felt the sting as those candidates who previously only had eyes for them, turned their attention to employers in the areas of tech, fast moving consumer goods, and life sciences, seduced by cool company cultures and better job security.

Things have improved notably in recent years, but talent acquisition teams in the financial services sector are still struggling to attract, convert, and retain the people they need to guarantee their future success. 

In an effort to find out why, and identify ways that recruitment marketing can be used to improve the effectiveness of financial services talent acquisition, Clinch examined surveys and research reports and consulted industry experts.

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Topics: Recruitment Marketing, recruiting

[VIDEO] Lars Schmidt on bridging the gap between recruiting and marketing to benefit the bottom line

Maura McElhone

35% more. That's the increase in sales a company can see when its consumer and employer brands are aligned.¹

And yet, collaboration between recruiting and marketing departments is not widespread. In fact, many marketing departments take a negative view of employer branding, often meeting requests for collaboration with resistance.  

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Topics: Recruitment Marketing, Employer Branding