Shane Gray

Shane Gray

A veteran of technology business development and strategy with the uncanny ability to distill a complex issue into something that is clearly understandable, Shane has helped hundreds of businesses meet their objectives and grow. He jumped into the HRTech arena in 2014 with Clinch and established the firm as one of the hottest entrants in the Talent Engagement and Marketing sector.

Author's Posts

What is ZMOT and what has it got to do with Recruiting?

Shane Gray
In 2011, Google introduced us to the Zero Moment of Truth, or ZMOT, which described a revolution in the way consumers search for information online and make decisions about brands. Now six years later, Internet Search and ZMOT continues to grow unabated in importance and scale. It’s not surprising that this consumer behavior activity has extended into the jobseeker arena and is now mirrored by “career consumers.” Recruitment tactics need to evolve to keep up.

Read More
Topics: candidate experience, recruitment-marketing-zmot

Behaviours: Active or Passive Candidates Anyone?

Shane Gray

When I first heard these expressions a couple of years ago I didn’t really know the difference between them or what really defined active or passive candidates.

Read More
Topics: recruiting

Building the Best Candidate Experience Ever?

Shane Gray

First up, full disclosure. I have never “applied” for a job. I’ve started businesses and moved from opportunity to opportunity either working for myself or others over the last 20 years. Up until recently I’d never clicked on an apply button. On paper this should probably disqualify me from writing about candidate experience but it’s not that simple.

In hindsight candidate experience played a big part when I was trying to figure out what to do after leaving college even though I didn’t know it at the time. Looking back I think the main reason I started my first business was because it felt easier than putting myself through the anecdotal pain of job applications, interviews and rejections.

Read More
Topics: recruiting

If you think talent acquisition isn't mission critical, think again.

Shane Gray

We at Clinch have always been open about the fact that once upon a time, we were newcomers to the recruitment sector — as new as newcomers get.

We’d built businesses from scratch and organically moved from opportunity to opportunity without applying or interviewing for jobs. Our original team came from sales, finance, and engineering disciplines.

At the outset, we didn’t hire anyone with a HR background so we could form our own opinions with an open mind by talking with the practitioners to understand their problems first hand.

Along the road to building a recruitment marketing platform, we’ve been lucky enough to get to know and better understand the world of talent acquisition in organisations of all sizes — from startups to multi-nationals.

It's been an eye opener.

Read More
Topics: Behavioural economics

Improve Information Flow to Improve Hiring Outcomes

Shane Gray

One of the things I discovered many years ago (but not soon enough!) is that in order to be successful, you need to understand how a business works at the most basic level.

What drives the behavior of the various actors? Where are the problems in existing solutions?

And I'm not talking about the surface problems that are easy to identify. I mean taking a good, hard look at the root causes.

Read More
Topics: Recruitment Marketing, Content Marketing for Recruiters