In recruitment, as in marketing, conversions happen as a result of meaningful connections having been made. In recruiting, those connections serve as the basis for a positive candidate experience, and they come about when your employer-branded content resonates with its target audience. Before you can create content that resonates, you need to know, at a deep level, who it is that you're talking to.
What is a candidate persona?
A candidate persona is a fictional characterization of your ideal candidate. The process of creating one allows sourcers, recruitment marketers and employer branding professionals to develop an understanding of who their target audience is, and shapes the messaging and content they deliver to those candidates.
Check out this short video of Matt Charney talking about persona creation and market research for HR and recruiting:
Get your free guide to creating a candidate persona
Candidate personas help you target, engage, and convert the best talent for your organization, and should be an integral part of the recruitment marketing strategy you come up with for each role you're looking to fill.
Recruitment Maketing: Creating a Candidate Persona, is packed with information and advice to help you get to grips with this most essential of recruitment marketing tools. Find out all you need to know, and learn how to create a candidate persona for your organization. Get started right away using the template that comes included.