Jobs Boards Don’t Fill Jobs. A bold statement for a company that, in its first iteration, launched with an intent to “build a better jobs board” (Clinch, version 1.0.)
But here’s what we learned. You can build the best jobs board the world has ever seen, and at the end of the day, it’s still only a platform, a medium for content created by the company that’s hiring.
And therein lies the problem, or one of them, at least.
Gone are the days when all it took to get applications was a thrown-together job spec stuck up on Monster. The “post and pray” approach doesn’t cut it anymore.
This is a media and tech savvy audience you’re dealing with. They have standards and expectations of the content they choose to engage with. And when it comes to recruiting content, they’ve every right to be fussy! A new job is a big deal.
Why, then, do some employers and recruiters put more time into choosing what socks to wear than they do creating job ads? At least, that's the impression we get when we look at some of the ads out there.
If you want the right person for the job, someone who’s also a great fit for your company and its unique culture, you better communicate that through content that’s every bit as impactful as the person you’re looking to hire.
And here’s how you do it!
1. Give Your Careers Page the X-Factor
Remember when “The Office,” Ricky Gervais’ and Stephen Merchant’s hit TV show first started on BBC? People weren’t quite sure what to make of it: was it real? It couldn’t be real…could it? That it turned out to be one of the greatest mockumentaries in the history of TV (this writer’s humble opinion) is besides the point.
The point is, people ate it up, hooked by this “fly on the wall” look at what goes on behind the scenes at “your average British office.”
We’re a nosy bunch. Make no mistake about it. If nothing else, the unwavering popularity of reality TV has taught us that much.
So why not take advantage of it?
A company's career site continues to be the most important source of information online for job seekers looking to learn about what it's like to work for that company. This should be your starting point for creating content that attracts and engages candidates.
Take a leaf out of David Brent’s book and make friends with the camera. Give careers or “About” pages a boost by sharing images and or video clips of your office and your team at work and at play, and encourage candidate interest by offering an authentic look at what its like to be a part of your company.
Bonus points if there’s someone on your team who’s willing to take the Brent-spiration one step further and bust a groove on camera.
2. Spice Up Your Job Listing
If a jobs board is the menu, the job listings are the items on that menu. Sure, the layout, choice of font and paper quality matters, but not anywhere near as much as the descriptions for each dish. Because that’s the bit that needs to catch your eye and make your mouth water.
Take a look at what your company has on offer right now.
Are your job descriptions of the “burger with bun, french fries and salad” variety?
Or is this more your style:
“8oz burger made with the finest, locally-raised, grass-fed beef. Fresh, lightly toasted sesame bun. Served with cracked black pepper and sea-salted french fries, and a small, caesar salad.”
Yes, by all means list the basics - the key duties and responsibilities, and the core skills and competencies you’re looking for - but don’t skimp on the seasoning. It’s the little things that make all the difference.
Recipe for Success
Remember that when it comes to applications, it’s about quality, not quantity. Encourage prospective candidates to decide for themselves whether or not they might be a good fit for your company by sprinkling in some details on company culture as well as the personality types and attributes you’re looking for. Go heavy on the honesty and authenticity, and link back to that awesome careers page we mentioned before.
Congratulations: in just two simple moves, you’ve successfully made the transition from i’d-rather-watch-paint-dry-than-read-this job ad, to content worth sinking your teeth into!
So no, job boards don't fill jobs: companies do. If you want to find the best people for your company's jobs, it's up to you and your team to kick-off that process by creating content for a candidate experience that counts.
Clinch helps you do that. We build software that enables companies to create beautiful and engaging careers, about us, and team pages. From showcasing your workplace to sharing anecdotes and insights from members of your team, Clinch lets you communicate everything that’s great about working for your company, so that you attract the best candidates for you. We help companies create an effective employer brand and give our clients the tools to manage and engage with prospective candidates.