According to the World Report on Disability by the World Health Organization and the World Bank, more than 1 billion people in the world experience some form of disability. For many of these people, their disability means that they use and view websites in different ways. It is therefore important, and in many jurisdictions required by law, that companies ensure that their career sites are accessible for the disabled.
Here at Clinch, we believe that equal employment opportunities starts with making information on jobs available to all. As Tim Berners-Lee, the man who invented the internet said, “the power of the Web is in its universality. Access by everyone regardless of disability is an essential aspect”. Below are some of the ways we work with clients to ensure compatibility with Web Content Accessibility Guidelines.
To help people with hearing difficulties or deafness, make sure to provide transcripts for audio clips and subtitles for videos.
Users with low vision or complete blindness use larger print; Braille displays or screen reader tools (programmes which read website text aloud).
To ensure that users aren’t missing out on content by not viewing images, you should apply alt-tags to images. These function like captions which allow screen reader tools to describe the image to users. Clinch is hugely excited by the development we have made by using machine learning to tag images and describe them accurately. We’ll also be able to apply this breakthrough in new ways to automate more personalized candidate engagement. Watch this space!
If you are uploading documents to your website, they should be available in a text format and not just PDF which is an image format. This will allow screen reader tools to narrate them.
If your content has abbreviations, it’s a good idea to use periods as this allows screen reader tools to pronounce individual letters rather than trying to read them together as a word.
With nearly 1 in 12 men experiencing color blindness, it’s advisable to use colors which contrast with each other to make text stand out and easy to read.
Be conscious that not everybody finds it easy to point and click with a mouse due to difficulties with motor skills. To accommodate for this, all content should be accessible via keyboard or joystick.
A video which flashes more than three times per second is more likely to trigger seizures among those with epilepsy. Flashy graphics and animations also pose a risk of seizure and can prove distracting for users with ADHD or autism.
McKinsey - A Star Performer
I decided to compare the career websites of some of the biggest global employer brands in terms of the previous criteria. The most common flaw I found is with images. Many firms don’t use alt-tags while others provide nonsensical alt tags which are just a long stream of numbers and letters rather than a couple of words to actually describe the image. Quite a number of sites were cluttered and difficult to navigate by keyboard while subtitles were often lacking in videos. My award for the all-round best performer goes to McKinsey; the management consultancy firm ticked all of the boxes. The images were tagged and the clean layout made text easier to read and the site more navigable.
To find out more about how you can make your career site compatible with the Web Content Accessibility Guidelines, check out the Clinch platform’s accessibility features. You can also schedule a consultation session with us to review your career site.