9 brilliant best practices to increase your career site conversion rate

Maura McElhone

Research has shown that in most all cases, the candidate journey starts with a search for jobs on Google or Indeed. It’s only when job seekers want more information on what it's like to actually work for a particular organization that they turn their attention to the careers site. 

At this stage, the candidate is considering your company as a potential future-employer, so if it’s your goal to attract, engage, and ultimately convert talent, it’s important to recognize that the experience your career site delivers will be integral to achieving that.

In this eBook, we lay out nine best practices (excerpts from which you’ll find below) to implement when updating an existing career site or creating a new one.

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Topics: Recruitment Marketing, career site, career website, job pages

Capture and better manage more leads with Clinch kiosk mode for recruiting events

Maura McElhone

How effectively are you handling lead capture at events?

When your company has a presence at a recruiting or careers fair, how do you keep track of the hundreds, if not thousands of candidates you meet?

More importantly, how easy is it for you, using your current processes, to follow up with those candidates and nurture the relationships that will ultimately lead to applications?

Clinch’s “kiosk mode” allows users to capture details for multiple candidates via one landing page, on a single device. This feature is perfect for recruitment events and career fairs, enabling the fast and secure capture of candidate information on your company laptop or tablet.

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Topics: Careers Website, candidate nurture, career site, relationship hiring, campus recruiting

New Talent Pipelines for the Automated Age (AI)

KC Donovan

For the past few years we’ve all heard about how the world of work is quickly changing and gearing up for a massive shift. Whether you are a believer or not, one thing history has taught us is that technology will continue to push the limits of how we do things.

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Topics: relationship hiring, pipelines, automation, talent pipelines

How to Measure Recruitment Marketing Effectiveness: 5 KPIs

Maura McElhone

When it comes to Recruitment Marketing, many still struggle with how to measure its effectiveness.

The definition and purpose is pretty straight forward; attract, engage, nurture, and convert prospects to applicants, but for many in the industry, there is still something of a grey area surrounding the quantifiability of its success.

Certainly, quality of hire is one indicator. However, for optimum results, getting more quality prospects into your talent network and better qualified candidates into your ATS with less recruiter time spent, is even more important. Monitoring the impact of your efforts much earlier on in the recruitment marketing process is vital.

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How to get started with a search engine optimization (SEO) strategy for career sites and jobs.

Shane Gray

Several years ago I spent some time consulting into a Yellow pages online directory business. The emergence of Google as first port of call to answer someone's day to day queries like "Where will I find a lawyer in Manhattan" had necessitated a shift in strategy. The game plan was to optimise the directory to capture the lion's share of the page one results pages and then pass that traffic on to the lawyer or plumber who was paying to feature their business on the directory. Sound familiar?

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Topics: Recruitment Marketing, Inbound Recruiting, SEO