Making Your Employment Brand - Human

KC Donovan

As more and more companies begin to realize that promoting their businesses effectively means engaging and interacting with customers as opposed to simply broadcasting marketing messages, this presents a very real opportunity that didn’t exist previously for recruitment to involve themselves.  

As most in corporate HR know, marketing folks look at employment branding as a practice that is beneath them. Rarely is the marketing team interested in providing any support for this endeavor.  Sure, in the proactive and forward-thinking companies this is not the case, but throughout the far majority of US businesses, this is prevalent.

Read More
Topics: Employer Branding, employment brand

How to activate your candidates for faster, more effective sourcing

Maura McElhone

“Sourcing and finding people is the most important. You can’t recruit, message, or network with someone you haven’t found.”

This quote from Glen Cathey, SVP, Global Digital Strategy and Innovation, Randstad, might be a few years old, but for many in talent acquisition, the statement is still taken as gospel.

I agree with Glen, particularly when it comes to hard-to-fill roles which require a recruiter to source and engage highly skilled and highly sought-after talent. 

But what about all those other open positions? With 90-odd percent of roles not reliant on intensive sourcing efforts, does Glen's statement still ring true? And is it really the case that “you can’t recruit, message, or network with someone you haven’t found?”

Read More
Topics: recruiting content, candidate experience, Sourcing

How to Win the Majority of Multi-Offer Candidates

KC Donovan

Let’s face it, we’re all hiring more employees and competition for the best talent might be the greatest it’s ever been (that’s right you dot commers – ever!). If you track the offers you’re making, you’ll see that most talented candidates have multiple offers to choose from. For certain industries and roles, it’s been this way for quite a while regardless of talent ability.

Read More
Topics: Employer Branding, recruiting content, candidate experience, competition for talent, EVP

What is ZMOT and what has it got to do with Recruiting?

Shane Gray
In 2011, Google introduced us to the Zero Moment of Truth, or ZMOT, which described a revolution in the way consumers search for information online and make decisions about brands. Now six years later, Internet Search and ZMOT continues to grow unabated in importance and scale. It’s not surprising that this consumer behavior activity has extended into the jobseeker arena and is now mirrored by “career consumers.” Recruitment tactics need to evolve to keep up.
Read More
Topics: candidate experience, recruitment-marketing-zmot

Clinch Adds Industry Veteran to Exec. Team

Patrick Doyle

New York, NY – Clinch, a hyper growth HRTech company remaking Talent Engagement and Recruitment Marketing, is pleased to announce the newest addition to its executive team. Talent Acquisition industry veteran K.C. Donovan, joins the company as Executive Vice President of Global Strategy.

Read More