What is ZMOT and what has it got to do with Recruiting?

Shane Gray
In 2011, Google introduced us to the Zero Moment of Truth, or ZMOT, which described a revolution in the way consumers search for information online and make decisions about brands. Now six years later, Internet Search and ZMOT continues to grow unabated in importance and scale. It’s not surprising that this consumer behavior activity has extended into the jobseeker arena and is now mirrored by “career consumers.” Recruitment tactics need to evolve to keep up.
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Topics: candidate experience, recruitment-marketing-zmot

Clinch Adds Industry Veteran to Exec. Team

Patrick Doyle

New York, NY – Clinch, a hyper growth HRTech company remaking Talent Engagement and Recruitment Marketing, is pleased to announce the newest addition to its executive team. Talent Acquisition industry veteran K.C. Donovan, joins the company as Executive Vice President of Global Strategy.

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10 Superwomen of HR and Recruiting 2017

Maura McElhone

March 8 is International Women's Day 2017, and what better way to mark it than with a shout-out to some of the wonderful women in talent acquisition?

Speakers, practitioners, influencers, and/or leaders in their own right, these ten ladies are unwavering in their efforts to inform, inspire, and empower those within their industry —whether through social media, at events, or in the workplace. By our reckoning, they genuinely strive to make the worlds of recruiting and HR better for both employer and candidate alike, and today seems like as good a day as any to recognize them for the work that they do.

Here's to the superwomen of HR and Recruiting, 2017!

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Topics: Leaders and Influencers

Why effective recruitment and sourcing starts with your careers site

Maura McElhone

There is a common misconception that most visitors to your career site are there to look and apply for jobs. In reality, the candidate journey begins with a search for jobs via Google or Indeed. When job seekers want more information on what it's like to work for a particular organization, that is when they turn their attention to the careers site.

As the next important stage in the candidate journey, the career site is central to the candidate experience and is therefore also highly influential in shaping your company's employment brand. Whether it's one page or a collection of pages, your careers site can make all the difference to whether or not the right candidate makes the decision to demonstrate their interest in your organization as a potential employer — which is why it’s in the best interests of both recruiters and sourcers to ensure that their organization's career site meets a particular standard.

The following is a list of best practices to observe when building a careers site designed to facilitate faster, more effective candidate sourcing and recruiting:
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Topics: Inbound Recruiting, recruiting, candidate experience, career site

Do I need a recruitment marketing platform? Yes, and here's why

Maura McElhone

People have transformed how they seek out employment opportunities. Candidates today think and act like consumers, researching employers in the pre-application stage as they would products in the pre-purchase stage.

When it comes to applying for a job, candidates want to feel that they are making an informed decision. They want to know what it’s like to work for that employer ahead of time, and to feel that they have developed a relationship with that organization.

A company that can fulfill those needs creates a positive candidate experience, strengthens its employment brand, and establishes itself as an employer of choice.

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Topics: candidate experience, employer brand, recruitment marketing platform