In Clinch Talent, a call-to-action (or "CTA") is the means by which an anonymous visitor to your careers-related landing pages demonstrates an interest in your company as an employer and makes him/herself known to that employer.
A CTA takes the form of a button or link that commands attention and asks a visitor to enter his or her email address in exchange for a free download, or to secure his or her place on an email list, for example. Thanks to our ATS integrations, a Clinch Talent call-to-action can also be used as the first step in the job application process.
The Clinch CTA tool allows you to quickly and easily build calls-to-action designed specifically with your recruiting goals in mind.
- Capture emails and build out your talent network for easier sourcing.
- Register the interest of and identify promising candidates, even before they apply for a job.
- Get to know and communicate with candidates that would otherwise remain anonymous.
Powerful and easy-to-use, the Clinch Talent call-to-action tool also facilitates the generation of candidate profiles: for every person who completes a call-to-action, a unique candidate profile is created. This profile shows contact and social information for that candidate, as well as details on which jobs they have viewed, messaging history and interaction, and heatmaps that show how the candidate has engaged with your content.
Creating a Clinch Talent CTA and adding it to your recruitment marketing content is quick and super straightforward.
Here's how it's done:
1. Choose Content > Calls-to-Action.
2. Name and choose your preferred call-to-action format.
3. Navigate to the recruitment marketing page in Clinch Talent to which you'd like to add your newly created call-to-action.
4. Add a new row, and select "call-to-action" from the content block dropdown.
5. Edit the call-to-action and hit Save.
Get your content to give something back: now, when your page goes live, this call-to-action will serve as a gateway between employer and candidate, helping you get to know top talent, even before they hit "apply."