Effectively capturing and communicating your employment brand is key to a successful recruitment marketing campaign. That said, figuring out what kind of content to create, as well as how and where to share it so that it will be of most benefit to your talent acquisition efforts, can be tough.
Here, in alphabetical order, and by my own reckoning, are 10 of the top Twitter accounts to follow for advice, insights, and general conversation on all things EB.
1. Bryan Chaney (@bryanchaney)
Bryan is a "talent sourcing and attraction strategist" who counts employer branding among his specialties. He currently heads up sourcing and employer brand for cloud communications leader, Twilio, and was formerly a Sourcing Executive at IBM.
Sometimes featuring an employee is the most recognition they're going to get at work. Make it good. #EBchat— Bryan Chaney (@bryanchaney) August 6, 2015
2. Celinda Appleby ( @CelindaAppleby)
As Head of Recruitment Marketing for Oracle's Global Talent Acquisition Organization, Celinda is responsible for the creation, execution and overall management of Oracle's employer brand both internally and externally. You may also be familiar with Celinda as a host of the always lively, always informative #EBChat.
— Celinda Appleby (@CelindaAppleby) August 18, 2015
3. Craig Fisher ( @Fishdogs)
Craig is Head of Employer Brand at CA Technologies, and CEO of TalentNet. His goal is to help people better understand how to leverage social tools, apps, and content to find and engage with their target audience — candidates, included.
— Craig Fisher (@Fishdogs) June 15, 2015
4. Jenny DeVaughn (@JennyDeVaughn)
Jenny is the Senior Director of Employer Brand and Marketing for ADP where her responsibilities include partnering with a variety of internal leaders to ensure a cohesive, visible, and more effective global ADP employment brand.
— Jenny DeVaughn (@JennyDeVaughn) August 26, 2015
5. Lars Schmidt ( @ThisIsLars)
One of LinkedIn's 50 Most Popular Recruiting Influencers and founder of AmplifyTalent.com, Lars is also the Employer Brand Strategist for Hootsuite. He operates on the belief that "modern corporate recruiting strategies must incorporate employer branding, pipelining, technology, and progressive approaches to ensure their organizations are well positioned for growth." (Linkedin.com)
— Lars Schmidt (@ThisIsLars) August 6, 2015
6. Richard Mosley (@RIMOSLEY)
Richard is Global Vice President of Strategy at Universum, and author of Employer Brand Management: Practical Lessons from the World's Leading Employers. His personal passion is "to explore and promote the potential of employer brand management to help organisations attract, retain and get the very best from the talent they need to meet their business goals." (Linkedin.com)
Consumer and employer brands becoming more closely aligned Universum Global http://t.co/jRj2TyRFca— Richard Mosley (@RIMOSLEY) March 20, 2015
7. Shannon Smedstad ( @shannonsmedstad)
Shannon is Employment Brand Director at CEB. She counts "Building CEB's employment brand strategy, channels, and campaigns, leading GEICO's social recruiting efforts which ranked #2 in the U.S., and presenting at the Working Mother Social Media Summit, Glassdoor Employer Branding Summit, and RecruitDC" amongst her proudest moments. (Linkedin.com)
Going back to Q4: I love corporate blogs/career blogs for engaging, featuring, recognizing employees. Our guest bloggers rock! #EBchat— Shannon Smedstad (@shannonsmedstad) August 6, 2015
8. Stacy Donovan Zapar (@StacyZapar)
Stacy needs no introduction. An employer branding specialist and 18-year recruiting veteran for Fortune 500 tech companies including Intuit, Qualcomm, Websense and Gateway, Stacy is also the "Most Connected Woman on LinkedIn since 2008. HR Magazine recently named her 2015 Trendsetter of the Year for Talent Acquisition.
— Stacy Donovan Zapar (@StacyZapar) August 26, 2015
9. Susan LaMotte (@SusanLaMotte)
Susan is the Founder & CEO of exaqueo — an employer brand and recruiting strategy consultancy. Susan is an expert in the field of employer branding, and has shared insight and content with global media including Wall Street Journal, Inc., CBS Radio, Forbes, the New York Times, Oprah Radio, The Washington Post and more. She is also the brains (and heart!) behind #40ForGood.
— Susan LaMotte (@SusanLaMotte) August 19, 2015
10. Will Staney (@willstaney)
Will is Head of Talent Acquisition at Twilio, and counts Glassdoor, SAP, SuccessFactors, and VMware as previous employers. He regularly speaks on new media marketing, recruiting strategies, and employer branding in the HR and social media conference circuits as well as online webinars.
— Will Staney (@willstaney) July 1, 2015