Understanding and knowing how to communicate your employer brand is key to a successful recruitment marketing campaign. But figuring out what kind of content is best for reaching and engaging candidates, as well as where and when to share that content so that it will be of most benefit to your talent acquisition efforts, can be tough.
Here, in alphabetical order, and including recommendations by those in the know, are 16 of the top Twitter accounts to follow for advice, insights, and general conversation on all things EB.
1. Allison Kruse @AllisonAKruse
As Senior Manager of Social Media and Talent Acquisition for Kforce, Allison indulges her passion for leveraging social media and digital strategies to optimize talent acquisition and employer branding on a daily basis. Seeking out new and innovative ways of delivering positive candidate experiences is also high on her priority list.
2. Ambrosia Vertesi @hambrody
Ambrosia is VP Talent at Hootsuite. She is proud of her "innate passion for disruptive technologies, story tellers, social hr, employer branding, data and entrepreneurial approaches," and is open about her tendency to "nerd out on these topics a lot."
3. Audra Knight (@media2knight)
As the Social Recruiting Client Success Manager at CareerArc, Audra is a self-confessed "employment branding nerd." She is an enthusiast of change, and loves to connect, engage and share information and insights related to social recruitment, recruitment marketing, employment branding, and content development, to name just a few of the subjects that interest her.
Do you know how to best share your employer brand on social media to gain maximum exposure? http://t.co/liOPIHnWKb— Audra Knight (@media2knight) September 3, 2015
4. Bryan Chaney (@bryanchaney)
Bryan is a "talent sourcing and attraction strategist" who counts employer branding among his specialties. He currently heads up sourcing and employer brand for cloud communications leader, Twilio, and was formerly a Sourcing Executive at IBM.
5. Celinda Appleby ( @CelindaAppleby)
As Head of Recruitment Marketing for Oracle's Global Talent Acquisition Organization, Celinda is responsible for the creation, execution and overall management of Oracle's employer brand both internally and externally. You may also be familiar with Celinda as a host of the always lively, always informative #EBChat.
6. Craig Fisher ( @Fishdogs)
Craig is Head of Employer Brand at CA Technologies, and CEO of TalentNet. His goal is to help people better understand how to leverage social tools, apps, and content to find and engage with their target audience — candidates, included.
7. Jenny DeVaughn (@JennyDeVaughn)
Jenny is the Senior Director of Employer Brand and Marketing for ADP where her responsibilities include partnering with a variety of internal leaders to ensure a cohesive, visible, and more effective global ADP employment brand.
8. Jessica Lee (@jessica_lee)
Jessica is Senior Director, employer brand + communication, with Marriott International. She focuses on creative, branded strategies for talent, and has keynoted, presented and served on panels including the SHRM's National Conference, ERE’s Social Recruiting Summit and ERE Recruiting Conference, Blogher, vendor user conferences and more.
9. Kerry Noone (@KerryNoone)
Kerry is a social media marketing and corporate branding professional with more than 20 years of experience in developing and delivering knowledge-based solutions through digital marketing. Currently, she is Manager of Employment Branding Strategy, Social Media, and Digital Marketing, for Amtrak.
A2: Most important core employer branding competencies = creativity, broad-minded, authenticity, responsive, service oriented #EBChat— Kerry Noone (@KerryNoone) July 9, 2015
10. Lars Schmidt ( @Lars)
One of LinkedIn's 50 Most Popular Recruiting Influencers and founder of AmplifyTalent.com, Lars is also the Employer Brand Strategist for Hootsuite. He operates on the belief that "modern corporate recruiting strategies must incorporate employer branding, pipelining, technology, and progressive approaches to ensure their organizations are well positioned for growth." (Linkedin.com)
11. Nando Rodriguez (@NandoRecruit)
Nando is the Head of Talent Branding and Candidate Experience for Horizon Media, a role that sees him leverage digital and social platforms to amplify the company's employer brand and position it as a stand-out employer of choice. You might also have come across Nando via the Huffington Post, where he blogs on employment branding and recruitment.
12. Richard Mosley (@RIMOSLEY)
Richard is Global Vice President of Strategy at Universum, and author of Employer Brand Management: Practical Lessons from the World's Leading Employers. His personal passion is "to explore and promote the potential of employer brand management to help organisations attract, retain and get the very best from the talent they need to meet their business goals." (Linkedin.com)
Consumer and employer brands becoming more closely aligned Universum Global http://t.co/jRj2TyRFca— Richard Mosley (@RIMOSLEY) March 20, 2015
13. Shannon Smedstad ( @shannonsmedstad)
Shannon is Employment Brand Director at CEB. She counts "Building CEB's employment brand strategy, channels, and campaigns, leading GEICO's social recruiting efforts which ranked #2 in the U.S., and presenting at the Working Mother Social Media Summit, Glassdoor Employer Branding Summit, and RecruitDC" amongst her proudest moments. (Linkedin.com)
Going back to Q4: I love corporate blogs/career blogs for engaging, featuring, recognizing employees. Our guest bloggers rock! #EBchat— Shannon Smedstad (@shannonsmedstad) August 6, 2015
14. Stacy Donovan Zapar (@StacyZapar)
Stacy needs no introduction. An employer branding specialist and 18-year recruiting veteran for Fortune 500 tech companies including Intuit, Qualcomm, Websense and Gateway, Stacy is also the "Most Connected Woman on LinkedIn since 2008. HR Magazine recently named her 2015 Trendsetter of the Year for Talent Acquisition.
15. Susan LaMotte (@SusanLaMotte)
Susan is the Founder & CEO of exaqueo — an employer brand and recruiting strategy consultancy. Susan is an expert in the field of employer branding, and has shared insight and content with global media including Wall Street Journal, Inc., CBS Radio, Forbes, the New York Times, Oprah Radio, The Washington Post and more. She is also the brains (and heart!) behind #40ForGood.
16. Will Staney (@willstaney)
Will is Head of Talent Acquisition at Twilio, and counts Glassdoor, SAP, SuccessFactors, and VMware as previous employers. He regularly speaks on new media marketing, recruiting strategies, and employer branding in the HR and social media conference circuits as well as online webinars.