The candidate questions you're not asking, but should be

Maura McElhone

The most effective content doesn't speak to the most people; it speaks to the best, most relevant people for you and your business — people who you would value greatly as customers, or, indeed, as candidates.

In order to create content that resonates with those people and drives conversions, you need to know who they are.

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Topics: Recruitment Marketing, recruiting content, candidate experience, candidate persona