Recruiting millennial women? How to optimize your career site and drive conversions

Maura McElhone

In my last post, I highlighted the need for employers to recognize that a majority of millennial women are seeking a work/life arrangement that both speaks to their sense of worth and caters to their individual needs set.

With this awareness and understanding in place, the next step is to look at the mechanisms and methods you’re employing to reach your target audience and deliver your message.

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Topics: career site, Millennials, women in the workplace, landing pages

Supercharge your sourcing efforts with a better career site

Shane Gray

You probably see the career site as an inbound recruitment component that’s in contrast to the outbound nature of your sourcing efforts. However, the reality is that the two are linked — whether you like it or not.

The following scenario will be familiar to many of you:

You’ve just spent the last day crafting and launching 50 highly personalized emails at target candidates. You’ve just had the best response rate ever and you’re feeling pretty happy that the campaign has been a success.

But did you ever stop and wonder what happened to those candidates who didn’t respond?

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Topics: Careers Website, Inbound Recruiting, Sourcing, career site, outbound recruiting

Why effective recruitment and sourcing starts with your careers site

Maura McElhone

There is a common misconception that most visitors to your career site are there to look and apply for jobs. In reality, the candidate journey begins with a search for jobs via Google or Indeed. When job seekers want more information on what it's like to work for a particular organization, that is when they turn their attention to the careers site.

As the next important stage in the candidate journey, the career site is central to the candidate experience and is therefore also highly influential in shaping your company's employment brand. Whether it's one page or a collection of pages, your careers site can make all the difference to whether or not the right candidate makes the decision to demonstrate their interest in your organization as a potential employer — which is why it’s in the best interests of both recruiters and sourcers to ensure that their organization's career site meets a particular standard.

The following is a list of best practices to observe when building a careers site designed to facilitate faster, more effective candidate sourcing and recruiting:
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Topics: Inbound Recruiting, recruiting, candidate experience, career site

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