As you may know, the first place a typical job seeker goes online isn’t a job board . . . it’s Google. With the new Google for Jobs (which Clinch customers benefit from automatically), if you follow Google’s Guide, your actual Job Postings may appear.
But what about your Career Site Landing Pages? There are somewhere between 100-300 million career based queries (depending on who you believe) on Google and not all are job based, so it makes sense to get your landing page content to appear more often, right?