9 brilliant best practices to increase your career site conversion rate

Maura McElhone

Research has shown that in most all cases, the candidate journey starts with a search for jobs on Google or Indeed. It’s only when job seekers want more information on what it's like to actually work for a particular organization that they turn their attention to the careers site. 

At this stage, the candidate is considering your company as a potential future-employer, so if it’s your goal to attract, engage, and ultimately convert talent, it’s important to recognize that the experience your career site delivers will be integral to achieving that.

In this eBook, we lay out nine best practices (excerpts from which you’ll find below) to implement when updating an existing career site or creating a new one.

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Topics: Recruitment Marketing, career site, career website, job pages

An SEO Primer for TA Landing Pages

KC Donovan

As you may know, the first place a typical job seeker goes online isn’t a job board . . . it’s Google. With the new Google for Jobs (which Clinch customers benefit from automatically), if you follow Google’s Guide, your actual Job Postings may appear.  

But what about your Career Site Landing Pages? There are somewhere between 100-300 million career based queries (depending on who you believe) on Google and not all are job based, so it makes sense to get your landing page content to appear more often, right?

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Topics: career site, SEO, career website