Making Your Employment Brand - Human

KC Donovan

As more and more companies begin to realize that promoting their businesses effectively means engaging and interacting with customers as opposed to simply broadcasting marketing messages, this presents a very real opportunity that didn’t exist previously for recruitment to involve themselves.  

As most in corporate HR know, marketing folks look at employment branding as a practice that is beneath them. Rarely is the marketing team interested in providing any support for this endeavor.  Sure, in the proactive and forward-thinking companies this is not the case, but throughout the far majority of US businesses, this is prevalent.

Read More
Topics: Employer Branding, employment brand

How to Win the Majority of Multi-Offer Candidates

KC Donovan

Let’s face it, we’re all hiring more employees and competition for the best talent might be the greatest it’s ever been (that’s right you dot commers – ever!). If you track the offers you’re making, you’ll see that most talented candidates have multiple offers to choose from. For certain industries and roles, it’s been this way for quite a while regardless of talent ability.

Read More
Topics: Employer Branding, recruiting content, candidate experience, competition for talent, EVP

Top 17 for 2017: Employer Brand Trailblazers

Maura McElhone

In what’s becoming an annual tradition of ours, Clinch is delighted to reveal its 17 Top EB influencers for 2017. This year, we’ve zoned in on people who consistently share relevant and engaging content on employer branding best practices, and or those who excel at promoting their own organisation’s employer brand.

Read More
Topics: Employer Branding, employment brand, employer brand

[VIDEO] Lars Schmidt on bridging the gap between recruiting and marketing to benefit the bottom line

Maura McElhone

35% more. That's the increase in sales a company can see when its consumer and employer brands are aligned.¹

And yet, collaboration between recruiting and marketing departments is not widespread. In fact, many marketing departments take a negative view of employer branding, often meeting requests for collaboration with resistance.  

Read More
Topics: Recruitment Marketing, Employer Branding

[VIDEO] Matt Charney on the importance of candidate personas, PLUS our free guide on how to create a candidate persona for your organization

Maura McElhone

In recruitment, as in marketing, conversions happen as a result of meaningful connections having been made. In recruiting, those connections serve as the basis for a positive candidate experience, and they come about when your employer-branded content resonates with its target audience. Before you can create content that resonates, you need to know, at a deep level, who it is that you're talking to.

Read More
Topics: Recruitment Marketing, Employer Branding, candidate experience, Sourcing