Is your careers site working for you, or against you? Find out with a free review from Clinch

Maura McElhone

Every great candidate experience starts with great content. A strong careers page or site is central to that content offering. As the preferred destination for candidates seeking information on a company and/or job, your careers site must be up to par in order to engage and convert the best talent.  

Of course, it can be difficult to make an objective assessment of how effective (or not) your own careers page is — every parent thinks their kid is the cutest, right?

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Topics: Recruitment Marketing, Careers Website, Employer Branding, recruiting content, recruiting, careers page

Clinch rolls out new sourcing pipeline and streamlined navigation

Maura McElhone

At Clinch, we don't want to build the product we think you want. We want to build the product we know you want.

We listen closely to what our customers are telling us, and when common themes emerge from your feedback, we take note. We discuss, we evaluate, we conduct further research, and then, we get to work in an effort to deliver a product you'll love using

In the latest round of updates and improvements to Clinch, we've honed in on two key aspects — platform navigation and sourcing tools. 

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Topics: Recruitment Marketing, Employer Branding, Sourcing

How to build better job descriptions

Maura McElhone

Job descriptions: the cornerstone of almost all recruitment-related activity, and yet, a piece of content that is all-too-often overlooked and underutilised.

When there's a position that needs filled, it's easy —too easy— to roll out and recycle the same job description that was used last time around. Those who do, operate not only on the assumption that "what worked before will work again," but that they're saving time, too, by avoiding the laborious approval process that's often required for new content.

But don't fall into the trap of thinking that recycling a previously-used JD is an exercise in recruiting efficiency. It's not.

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Topics: Recruitment Marketing, Employer Branding, recruiting content, job descriptions

How to map the candidate journey: get your free guide

Maura McElhone

You've heard the saying, "it's the journey, not the destination." Well, this rings true in recruitment, too, as it is the journey they go on, courtesy of an organisation's recruitment marketing efforts, that informs a candidate's decision on whether or not to apply in the first place.

But what is a "candidate journey?" exactly? What does it really mean?

The candidate journey: breaking it down

The candidate journey is the research process an individual goes through before making the decision to apply for a particular role. In simple terms, it's the content a candidate consumes, and the conversations they have in an effort to figure out whether a company might be a good fit for them, and vice versa.

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Topics: Recruitment Marketing, Employer Branding, recruiting content, candidate experience

How to create a candidate persona: download your free guide

Maura McElhone

In recruitment, as in marketing, conversions happen as a result of meaningful connections having been made. In the recruiting context, this is when your employer-branded content resonates with its target audience, activating candidates and driving them to apply. The key to achieving that meaningful connection, then, is knowing, at a deep level, who it is that you're talking to.

What is a candidate persona?

A candidate persona is a fictional characterization of your ideal candidate. The process of creating one allows sourcers, recruitment marketers and employer branding professionals to develop an understanding of who their target audience is, and shapes the messaging and content they deliver to that audience. 

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Topics: Recruitment Marketing, Employer Branding, Sourcing