How to Win the Majority of Multi-Offer Candidates

KC Donovan

Let’s face it, we’re all hiring more employees and competition for the best talent might be the greatest it’s ever been (that’s right you dot commers – ever!). If you track the offers you’re making, you’ll see that most talented candidates have multiple offers to choose from. For certain industries and roles, it’s been this way for quite a while regardless of talent ability.

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Topics: Employer Branding, recruiting content, candidate experience, competition for talent, EVP

Top 17 for 2017: Employer Brand Trailblazers

Maura McElhone

In what’s becoming an annual tradition of ours, Clinch is delighted to reveal its 17 Top EB influencers for 2017. This year, we’ve zoned in on people who consistently share relevant and engaging content on employer branding best practices, and or those who excel at promoting their own organisation’s employer brand.

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Topics: Employer Branding, employment brand, employer brand

[VIDEO] Lars Schmidt on bridging the gap between recruiting and marketing to benefit the bottom line

Maura McElhone

35% more. That's the increase in sales a company can see when its consumer and employer brands are aligned.¹

And yet, collaboration between recruiting and marketing departments is not widespread. In fact, many marketing departments take a negative view of employer branding, often meeting requests for collaboration with resistance.  

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Topics: Recruitment Marketing, Employer Branding

[VIDEO] Matt Charney on the importance of candidate personas, PLUS our free guide on how to create a candidate persona for your organization

Maura McElhone

In recruitment, as in marketing, conversions happen as a result of meaningful connections having been made. In recruiting, those connections serve as the basis for a positive candidate experience, and they come about when your employer-branded content resonates with its target audience. Before you can create content that resonates, you need to know, at a deep level, who it is that you're talking to.

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Topics: Recruitment Marketing, Employer Branding, candidate experience, Sourcing

Is your careers site working for you, or against you? Find out with a free review from Clinch

Maura McElhone

Every great candidate experience starts with great content. A strong careers page or site is central to that content offering. As the preferred destination for candidates seeking information on a company and/or job, your careers site must be up to par in order to engage and convert the best talent.  

Of course, it can be difficult to make an objective assessment of how effective (or not) your own careers page is — every parent thinks their kid is the cutest, right?

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Topics: Recruitment Marketing, Careers Website, Employer Branding, recruiting content, recruiting, careers page

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