Making Your Employment Brand - Human

KC Donovan

As more and more companies begin to realize that promoting their businesses effectively means engaging and interacting with customers as opposed to simply broadcasting marketing messages, this presents a very real opportunity that didn’t exist previously for recruitment to involve themselves.  

As most in corporate HR know, marketing folks look at employment branding as a practice that is beneath them. Rarely is the marketing team interested in providing any support for this endeavor.  Sure, in the proactive and forward-thinking companies this is not the case, but throughout the far majority of US businesses, this is prevalent.

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Topics: Employer Branding, employment brand

Top 17 for 2017: Employer Brand Trailblazers

Maura McElhone

In what’s becoming an annual tradition of ours, Clinch is delighted to reveal its 17 Top EB influencers for 2017. This year, we’ve zoned in on people who consistently share relevant and engaging content on employer branding best practices, and or those who excel at promoting their own organisation’s employer brand.

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Topics: Employer Branding, employment brand, employer brand

Employer Branding: 16 Top Influencers for 2016

Maura McElhone

Understanding and knowing how to communicate your employer brand is key to a successful recruitment marketing campaign. But figuring out what kind of content is best for reaching and engaging candidates, as well as where and when to share that content so that it will be of most benefit to your talent acquisition efforts, can be tough.

Here, in alphabetical order, and including recommendations by those in the know, are 16 of the top Twitter accounts to follow for advice, insights, and general conversation on all things EB. 

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Topics: Employer Branding, employment brand

All About that Brand: 10 Must-Follow Twitter Accounts for All Things Employer Brand

Maura McElhone

Effectively capturing and communicating your employment brand is key to a successful recruitment marketing campaign. That said, figuring out what kind of content to create, as well as how and where to share it so that it will be of most benefit to your talent acquisition efforts, can be tough.

Here, in alphabetical order, and by my own reckoning, are 10 of the top Twitter accounts to follow for advice, insights, and general conversation on all things EB.

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Topics: Employer Branding, employment brand