Why effective recruitment and sourcing starts with your careers site

Maura McElhone

There is a common misconception that most visitors to your career site are there to look and apply for jobs. In reality, the candidate journey begins with a search for jobs via Google or Indeed. When job seekers want more information on what it's like to work for a particular organization, that is when they turn their attention to the careers site.

As the next important stage in the candidate journey, the career site is central to the candidate experience and is therefore also highly influential in shaping your company's employment brand. Whether it's one page or a collection of pages, your careers site can make all the difference to whether or not the right candidate makes the decision to demonstrate their interest in your organization as a potential employer — which is why it’s in the best interests of both recruiters and sourcers to ensure that their organization's career site meets a particular standard.

The following is a list of best practices to observe when building a careers site designed to facilitate faster, more effective candidate sourcing and recruiting:
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Topics: Inbound Recruiting, recruiting, candidate experience, career site

[WATCH] Matt Charney's top 5 metrics for measuring recruitment marketing success

Maura McElhone

By now, everyone knows that mastering recruitment marketing is in the best interests of your business.

Not only does effective recruitment marketing help you attract, engage, source, and convert qualified talent, it impacts your consumer brand, too, and when done right, boosts the bottom line. 

But what does success in recruitment marketing really look like at a fine-grained level? How can it be measured?

In his latest video for Clinch (below), Matt Charney shares his top 5 critical metrics for gauging recruitment marketing success.

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Topics: Recruitment Marketing, recruiting

eBook: Recruiting challenges in financial services and how recruitment marketing can help

Maura McElhone

Following the global financial crisis of 2008, banks and other financial services organisations felt the sting as those candidates who previously only had eyes for them, turned their attention to employers in the areas of tech, fast moving consumer goods, and life sciences, seduced by cool company cultures and better job security.

Things have improved notably in recent years, but talent acquisition teams in the financial services sector are still struggling to attract, convert, and retain the people they need to guarantee their future success. 

In an effort to find out why, and identify ways that recruitment marketing can be used to improve the effectiveness of financial services talent acquisition, Clinch examined surveys and research reports and consulted industry experts.

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Topics: Recruitment Marketing, recruiting

Behaviours: Active or Passive Candidates Anyone?

Shane Gray

When I first heard these expressions a couple of years ago I didn’t really know the difference between them or what really defined active or passive candidates.

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Topics: recruiting

eBook: Recruiting challenges in healthcare and how recruitment marketing can help

Maura McElhone

Between 2014 and 2024, “Healthcare occupations and industries are expected to have the fastest employment growth and to add the most jobs” of any sector.

And yet, the healthcare industry is plagued by high vacancy rates and difficulty in attracting and retaining talent. 

In an effort to better understand the current recruiting climate specific to this sector and identify ways that recruitment marketing can be used to improve the effectiveness of healthcare recruitment, we examined recent surveys and reports, and spoke to industry experts.

What followed is our latest eBook, Healthcare recruitment: Headline challenges and how recruitment marketing can help.

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Topics: Recruitment Marketing, recruiting, healthcare, healthcare recruitment