How to activate your candidates for faster, more effective sourcing

Maura McElhone

“Sourcing and finding people is the most important. You can’t recruit, message, or network with someone you haven’t found.”

This quote from Glen Cathey, SVP, Global Digital Strategy and Innovation, Randstad, might be a few years old, but for many in talent acquisition, the statement is still taken as gospel.

I agree with Glen, particularly when it comes to hard-to-fill roles which require a recruiter to source and engage highly skilled and highly sought-after talent. 

But what about all those other open positions? With 90-odd percent of roles not reliant on intensive sourcing efforts, does Glen's statement still ring true? And is it really the case that “you can’t recruit, message, or network with someone you haven’t found?”

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Topics: recruiting content, candidate experience, Sourcing

How to Win the Majority of Multi-Offer Candidates

KC Donovan

Let’s face it, we’re all hiring more employees and competition for the best talent might be the greatest it’s ever been (that’s right you dot commers – ever!). If you track the offers you’re making, you’ll see that most talented candidates have multiple offers to choose from. For certain industries and roles, it’s been this way for quite a while regardless of talent ability.

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Topics: Employer Branding, recruiting content, candidate experience, competition for talent, EVP

Grow your traffic: 8 essential tips for promoting recruitment content

Maura McElhone

Whether you want to attract more visitors to your careers site, or progress candidates through the nurture pipeline, content plays a pivotal role. But it's not just what you create that matters. In fact, when it comes to generating views, how you promote your content, and where you promote it, can make all the difference. 

This post highlights eight proven techniques for promoting content. These methods have been tried and tested across multiple different industries and here, we present them in a way that's relevant to recruitment professionals like you.

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Topics: Recruitment Marketing, recruiting content, recruitment content, content promotion

Is your careers site working for you, or against you? Find out with a free review from Clinch

Maura McElhone

Every great candidate experience starts with great content. A strong careers page or site is central to that content offering. As the preferred destination for candidates seeking information on a company and/or job, your careers site must be up to par in order to engage and convert the best talent.  

Of course, it can be difficult to make an objective assessment of how effective (or not) your own careers page is — every parent thinks their kid is the cutest, right?

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Topics: Recruitment Marketing, Careers Website, Employer Branding, recruiting content, recruiting, careers page

How to build better job descriptions

Maura McElhone

Job descriptions: the cornerstone of almost all recruitment-related activity, and yet, a piece of content that is all-too-often overlooked and underutilised.

When there's a position that needs filled, it's easy —too easy— to roll out and recycle the same job description that was used last time around. Those who do, operate not only on the assumption that "what worked before will work again," but that they're saving time, too, by avoiding the laborious approval process that's often required for new content.

But don't fall into the trap of thinking that recycling a previously-used JD is an exercise in recruiting efficiency. It's not.

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Topics: Recruitment Marketing, Employer Branding, recruiting content, job descriptions