Grow your traffic: 8 essential tips for promoting recruitment content

Maura McElhone

Whether you want to attract more visitors to your careers site, or progress candidates through the nurture pipeline, content plays a pivotal role. But it's not just what you create that matters. In fact, when it comes to generating views, how you promote your content, and where you promote it, can make all the difference. 

This post highlights eight proven techniques for promoting content. These methods have been tried and tested across multiple different industries and here, we present them in a way that's relevant to recruitment professionals like you.

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Topics: Recruitment Marketing, recruiting content, recruitment content, content promotion

Is your careers site working for you, or against you? Find out with a free review from Clinch

Maura McElhone

Every great candidate experience starts with great content. A strong careers page or site is central to that content offering. As the preferred destination for candidates seeking information on a company and/or job, your careers site must be up to par in order to engage and convert the best talent.  

Of course, it can be difficult to make an objective assessment of how effective (or not) your own careers page is — every parent thinks their kid is the cutest, right?

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Topics: Recruitment Marketing, Careers Website, Employer Branding, recruiting content, recruiting, careers page

How to build better job descriptions

Maura McElhone

Job descriptions: the cornerstone of almost all recruitment-related activity, and yet, a piece of content that is all-too-often overlooked and underutilised.

When there's a position that needs filled, it's easy —too easy— to roll out and recycle the same job description that was used last time around. Those who do, operate not only on the assumption that "what worked before will work again," but that they're saving time, too, by avoiding the laborious approval process that's often required for new content.

But don't fall into the trap of thinking that recycling a previously-used JD is an exercise in recruiting efficiency. It's not.

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Topics: Recruitment Marketing, Employer Branding, recruiting content, job descriptions

How to map the candidate journey: get your free guide

Maura McElhone

You've heard the saying, "it's the journey, not the destination." Well, this rings true in recruitment, too, as it is the journey they go on, courtesy of an organisation's recruitment marketing efforts, that informs a candidate's decision on whether or not to apply in the first place.

But what is a "candidate journey?" exactly? What does it really mean?

The candidate journey: breaking it down

The candidate journey is the research process an individual goes through before making the decision to apply for a particular role. In simple terms, it's the content a candidate consumes, and the conversations they have in an effort to figure out whether a company might be a good fit for them, and vice versa.

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Topics: Recruitment Marketing, Employer Branding, recruiting content, candidate experience

If you post it, they will come? Why employers playing the waiting game are already losing

Maura McElhone

In recent weeks, it emerged that half of employers “wait for job seekers to apply to open positions.” According to CareerBuilder’s 2016 Candidate Behavior study, 52% of employers prefer that candidates come to them. 

It’s a worrying statistic that suggests a lack of proactivity on the part of many employers looking to hire. 

Of course, these employers might, in their defence, argue that this is the age of inbound, and, as the name suggests, doesn’t that speak to candidates taking the lead in demonstrating their interest in your organisation?

They’re not wrong, however, it’s important to realise that inbound happens in response to an initial outbound effort. In recruiting, as in life, you get what you give. If you want qualified candidates, you need to set the wheels in motion on a strategy to attract and convert those people. That means, making recruitment marketing a central process in your talent acquisition plan.

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Topics: Recruitment Marketing, Inbound Recruiting, recruiting content