The candidate questions you're not asking, but should be

Maura McElhone

The most effective content doesn't speak to the most people; it speaks to the best, most relevant people for you and your business — people who you would value greatly as customers, or, indeed, as candidates.

In order to create content that resonates with those people and drives conversions, you need to know who they are.

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Topics: Recruitment Marketing, recruiting content, candidate experience, candidate persona

Convert more candidates with targeted content

Maura McElhone

In this age of inbound recruiting, content is the primary means by which you engage and build a relationship with your candidates. From social media posts and landing pages to email marketing and blogs, each one of these content elements provides a valuable opportunity to connect and communicate with prospective hires. 

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Topics: Recruitment Marketing, recruiting content, candidate experience, targeted content, collaboration

[WATCH] Matt Charney's top 5 metrics for measuring recruitment marketing success

Maura McElhone

By now, everyone knows that mastering recruitment marketing is in the best interests of your business.

Not only does effective recruitment marketing help you attract, engage, source, and convert qualified talent, it impacts your consumer brand, too, and when done right, boosts the bottom line. 

But what does success in recruitment marketing really look like at a fine-grained level? How can it be measured?

In his latest video for Clinch (below), Matt Charney shares his top 5 critical metrics for gauging recruitment marketing success.

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Topics: Recruitment Marketing, recruiting

eBook: Recruiting challenges in financial services and how recruitment marketing can help

Maura McElhone

Following the global financial crisis of 2008, banks and other financial services organisations felt the sting as those candidates who previously only had eyes for them, turned their attention to employers in the areas of tech, fast moving consumer goods, and life sciences, seduced by cool company cultures and better job security.

Things have improved notably in recent years, but talent acquisition teams in the financial services sector are still struggling to attract, convert, and retain the people they need to guarantee their future success. 

In an effort to find out why, and identify ways that recruitment marketing can be used to improve the effectiveness of financial services talent acquisition, Clinch examined surveys and research reports and consulted industry experts.

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Topics: Recruitment Marketing, recruiting

[VIDEO] Lars Schmidt on bridging the gap between recruiting and marketing to benefit the bottom line

Maura McElhone

35% more. That's the increase in sales a company can see when its consumer and employer brands are aligned.¹

And yet, collaboration between recruiting and marketing departments is not widespread. In fact, many marketing departments take a negative view of employer branding, often meeting requests for collaboration with resistance.  

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Topics: Recruitment Marketing, Employer Branding