[VIDEO] Lars Schmidt on bridging the gap between recruiting and marketing to benefit the bottom line

Maura McElhone

35% more. That's the increase in sales a company can see when its consumer and employer brands are aligned.¹

And yet, collaboration between recruiting and marketing departments is not widespread. In fact, many marketing departments take a negative view of employer branding, often meeting requests for collaboration with resistance.  

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Topics: Recruitment Marketing, Employer Branding

[VIDEO] Matt Charney on the importance of candidate personas, PLUS our free guide on how to create a candidate persona for your organization

Maura McElhone

In recruitment, as in marketing, conversions happen as a result of meaningful connections having been made. In recruiting, those connections serve as the basis for a positive candidate experience, and they come about when your employer-branded content resonates with its target audience. Before you can create content that resonates, you need to know, at a deep level, who it is that you're talking to.

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Topics: Recruitment Marketing, Employer Branding, candidate experience, Sourcing

Grow your traffic: 8 essential tips for promoting recruitment content

Maura McElhone

Whether you want to attract more visitors to your careers site, or progress candidates through the nurture pipeline, content plays a pivotal role. But it's not just what you create that matters. In fact, when it comes to generating views, how you promote your content, and where you promote it, can make all the difference. 

This post highlights eight proven techniques for promoting content. These methods have been tried and tested across multiple different industries and here, we present them in a way that's relevant to recruitment professionals like you.

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Topics: Recruitment Marketing, recruiting content, recruitment content, content promotion

eBook: Recruiting challenges in healthcare and how recruitment marketing can help

Maura McElhone

Between 2014 and 2024, “Healthcare occupations and industries are expected to have the fastest employment growth and to add the most jobs” of any sector.

And yet, the healthcare industry is plagued by high vacancy rates and difficulty in attracting and retaining talent. 

In an effort to better understand the current recruiting climate specific to this sector and identify ways that recruitment marketing can be used to improve the effectiveness of healthcare recruitment, we examined recent surveys and reports, and spoke to industry experts.

What followed is our latest eBook, Healthcare recruitment: Headline challenges and how recruitment marketing can help.

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Topics: Recruitment Marketing, recruiting, healthcare, healthcare recruitment

The art and science of nurture: Bill Boorman white paper for Clinch

Bill Boorman

I think we are all agreed that the lines between recruiting —largely viewed as a sales activity— and marketing —traditionally seen as an activity conducted by someone else— have become blurred. 

Outside of the related hype, however, and the overuse of the tagline, "recruitment is marketing," the real question is, “what does this blurring of lines really mean, and what does it look like day-to-day?”

What we must acknowledge is that, while already overloaded recruiters have been asked to don new marketing hats and take on extra responsibilities for things like content creation, engagement and candidate experience, there has been no significant let-up in the demand from hiring managers and the chiefs of the business for hiring now and filling seats.

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Topics: Recruitment Marketing, candidate experience, candidate nurture