Supercharge your sourcing efforts with a better career site

Shane Gray

You probably see the career site as an inbound recruitment component that’s in contrast to the outbound nature of your sourcing efforts. However, the reality is that the two are linked — whether you like it or not.

The following scenario will be familiar to many of you:

You’ve just spent the last day crafting and launching 50 highly personalized emails at target candidates. You’ve just had the best response rate ever and you’re feeling pretty happy that the campaign has been a success.

But did you ever stop and wonder what happened to those candidates who didn’t respond?

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Topics: Careers Website, Inbound Recruiting, Sourcing, career site, outbound recruiting

How to activate your candidates for faster, more effective sourcing

Maura McElhone

“Sourcing and finding people is the most important. You can’t recruit, message, or network with someone you haven’t found.”

This quote from Glen Cathey, SVP, Global Digital Strategy and Innovation, Randstad, might be a few years old, but for many in talent acquisition, the statement is still taken as gospel.

I agree with Glen, particularly when it comes to hard-to-fill roles which require a recruiter to source and engage highly skilled and highly sought-after talent. 

But what about all those other open positions? With 90-odd percent of roles not reliant on intensive sourcing efforts, does Glen's statement still ring true? And is it really the case that “you can’t recruit, message, or network with someone you haven’t found?”

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Topics: recruiting content, candidate experience, Sourcing

[VIDEO] Matt Charney on the importance of candidate personas, PLUS our free guide on how to create a candidate persona for your organization

Maura McElhone

In recruitment, as in marketing, conversions happen as a result of meaningful connections having been made. In recruiting, those connections serve as the basis for a positive candidate experience, and they come about when your employer-branded content resonates with its target audience. Before you can create content that resonates, you need to know, at a deep level, who it is that you're talking to.

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Topics: Recruitment Marketing, Employer Branding, candidate experience, Sourcing

Clinch rolls out new sourcing pipeline and streamlined navigation

Maura McElhone

At Clinch, we don't want to build the product we think you want. We want to build the product we know you want.

We listen closely to what our customers are telling us, and when common themes emerge from your feedback, we take note. We discuss, we evaluate, we conduct further research, and then, we get to work in an effort to deliver a product you'll love using

In the latest round of updates and improvements to Clinch, we've honed in on two key aspects — platform navigation and sourcing tools. 

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Topics: Recruitment Marketing, Employer Branding, Sourcing

How to create a candidate persona: download your free guide

Maura McElhone

In recruitment, as in marketing, conversions happen as a result of meaningful connections having been made. In the recruiting context, this is when your employer-branded content resonates with its target audience, activating candidates and driving them to apply. The key to achieving that meaningful connection, then, is knowing, at a deep level, who it is that you're talking to.

What is a candidate persona?

A candidate persona is a fictional characterization of your ideal candidate. The process of creating one allows sourcers, recruitment marketers and employer branding professionals to develop an understanding of who their target audience is, and shapes the messaging and content they deliver to that audience. 

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Topics: Recruitment Marketing, Employer Branding, Sourcing