35% more. That's the increase in sales a company can see when its consumer and employer brands are aligned.¹
And yet, collaboration between recruiting and marketing departments is not widespread. In fact, many marketing departments take a negative view of employer branding, often meeting requests for collaboration with resistance.
In this short video, Lars Schmidt discusses the unnecessary divide between recruiting and marketing, and offers valuable advice on how these two departments can work together to benefit the bottom line.
With employer and consumer brands inextricably linked and both standing to gain from promotion of the other, it's imperative that a collaborative relationship is fostered between recruiting and marketing for maximum return in both hiring and sales contexts.
When recruiting and marketing work in tandem, not only do candidates and customers stand to gain, the subsequent alignment between employer and consumer brands will benefit the company as a whole, too.
For more on the relationship between recruiting and marketing, check out "Friends with Benefits, or Frenemies for Life? The Truth about Recruiting and Marketing."
You can also download our eBook, 7 Steps to a Stronger Employer Brand.