By now, everyone knows that mastering recruitment marketing is in the best interests of your business.
Not only does effective recruitment marketing help you attract, engage, source, and convert qualified talent, it impacts your consumer brand, too, and when done right, boosts the bottom line.
But what does success in recruitment marketing really look like at a fine-grained level? How can it be measured?
In his latest video for Clinch (below), Matt Charney shares his top 5 critical metrics for gauging recruitment marketing success.
So, just to recap, Matt's top five critical metrics for measuring recruitment marketing success are:
- Cost per click
- Source of hire
- Net promoter score (NPS)
- Retention and internal mobility
For more on creating a successful recruitment marketing campaign, click here to download our eBook, Recruitment Marketing: 10 Best Practices