People have transformed how they seek out employment opportunities. Candidates today think and act like consumers, researching employers in the pre-application stage as they would products in the pre-purchase stage.
When it comes to applying for a job, candidates want to feel that they are making an informed decision. They want to know what it’s like to work for that employer ahead of time, and to feel that they have developed a relationship with that organization.
A company that can fulfill those needs creates a positive candidate experience, strengthens its employment brand, and establishes itself as an employer of choice.
The problem is, most businesses have yet to adapt to the candidates' behavioral shift. As a result, there is a fundamental mismatch between how organizations are currently recruiting and the way that people want to interact with a potential employer.
Companies are still transactional in their approach, while today’s candidate seeks the relational.
In order to engage and convert the best candidates into applicants, recruiters today must think and act like marketers. The good news is, the right recruitment marketing platform makes that transition easy.
In Why You Need a Recruitment Marketing Platform, we look at how recruitment marketing software can help solve many of the biggest pain-points experienced by talent acquisition professionals like you, and highlight what differentiates a great recruitment marketing platform from a good one.